Innovation, Entrepreneurial Operation & Commercial Practice
Entrepreneurship experience and an MSc degree with Distinction, with curiosity about how operational optimisation and technology adoption help organisations achieve strategic goals.
Xihao Zhang
张喜皞
MSc Entrepreneurship and Innovation Management graduate with experience in entrepreneurship, digital marketing, HRM, research, and stakeholder communication.
78%MSc Distinction average
Student of the YearUniversity of Liverpool Management School
300+Employees supported in HRM evaluation work
SuperFarmerRural e-commerce venture with livestream commerce and transition planning
Research-Led, Practice-Tested
My work connects evidence, users, operations, and communication: from SuperFarmer and The Redmen TV campaign to HRM practice, consulting, and research support.
Commercial Execution
Hands-on work across rural e-commerce, livestream commerce, digital campaign planning, website building, consulting, and operations support.
Analytical Toolkit
Comfortable with Python, RStudio, SPSS, NVivo, questionnaire design, interviews, DiD thinking, AI tools, literature review, and data interpretation.
Open to opportunities, collaborations, and meaningful conversations.
I am currently building the next chapter across innovation, operations, research, HRM, and digital business.