SuperFarmer, Entrepreneurial Project Lead
- Led a 10-person team in online marketing and promotion of regional specialty agricultural products for the premium market.
- Used sales data analysis and proprietary methods to support pricing strategy, achieving cumulative profit of RMB 100,000+.
- Negotiated with 8 suppliers and reduced core product procurement costs by 15% while maintaining quality.
- Collaborated with the Wufeng local government on rural support projects, organizing 15 livestream commerce sessions and selling 30,000+ units.
- Received awards including the National Business Elite Challenge second prize and China Digital Marketing Competition third prize; selected as a Shandong Provincial Department of Education funded project.

