Case Studies

Digital Marketing

The Redmen TV 15th Anniversary Campaign

A RACE framework strategy for digital growth and fan loyalty, developed through audience analysis, competitor review, campaign mechanics, cost-benefit thinking, and implementation planning.

• Identified growth needs around audience reach, engagement, competitive strength, and brand awareness.
• Designed a 15th anniversary campaign using the RACE framework.
• Built actions across Reach, Act, Convert, and Engage, including short-video memories, fan stories, anniversary offers, and retention mechanics.
• Produced an implementation roadmap, expected outcomes, and limitation analysis based on secondary data.

Entrepreneurship

SuperFarmer E-Commerce Venture

A rural e-commerce venture connecting farmers with urban consumers through livestreaming, short videos, logistics partnerships, and product storytelling.

• Built digital access for local agricultural products targeting urban consumer demand.
• Developed a scalable business model supporting rural development, supplier coordination, livestream commerce, and future transition planning.
• Applied BMC, SWOT, PEST, CRM, AI-driven recommendation thinking, supply-chain standardization, ESG positioning, and proprietary platform planning.
• Prepared a strategic sale-readiness report and transition plan; the project was later sold as core team members moved into further study and new development paths.

Consulting

Business Solution Design

• Clarified positioning and operational structure for small-business needs.
• Provided end-to-end advice from market positioning to digital presence.
• Mapped customer journeys, content needs, and service delivery logic.
• Improved clarity for branding, communication, and operations.

Website Build

Restaurant Website Development

• Created clearer digital presentation for menu browsing, brand impression, and customer decision-making.
• Built a lightweight, responsive website structure suitable for local preview and future deployment.
• Organized menu content, page hierarchy, visual rhythm, mobile layout, and static-site assets.
• Created a more accessible digital menu and brand-facing website foundation for restaurant operations.

HRM

Bank Human Resource Management Internship

• Supported performance evaluation work within a banking group.
• Assisted staff allocation and coordination across five subsidiary banks.
• Supported review coordination and documentation for 300+ employees.
• Improved process efficiency and cross-branch communication.

Education Support

Study-Abroad & Course Guidance

• Helped applicants structure personal statements and academic plans.
• Supported brainstorming, writing, polishing, and management-course learning.
• Used multi-round communication to clarify strengths and evidence.
• Helped applicants secure UK and Australian offers.