Case Studies

Digital Marketing

The Redmen TV 15th Anniversary Campaign

A RACE framework strategy for digital growth and fan loyalty, developed through audience analysis, competitor review, campaign mechanics, cost-benefit thinking, and implementation planning.

• Identified growth needs around audience reach, engagement, competitive strength, and brand awareness.
• Designed a 15th anniversary campaign using the RACE framework.
• Built actions across Reach, Act, Convert, and Engage, including short-video memories, fan stories, anniversary offers, and retention mechanics.
• Produced an implementation roadmap, expected outcomes, and limitation analysis based on secondary data.

Entrepreneurship

SuperFarmer E-Commerce Venture

A rural e-commerce venture connecting farmers with urban consumers through livestreaming, short videos, logistics partnerships, and product storytelling.

• Built digital access for local agricultural products targeting urban consumer demand.
• Developed a scalable business model supporting rural development, supplier coordination, livestream commerce, and future transition planning.
• Applied BMC, SWOT, PEST, CRM, AI-driven recommendation thinking, supply-chain standardization, ESG positioning, and proprietary platform planning.
• Prepared a strategic sale-readiness report and transition plan; the project was later sold as core team members moved into further study and new development paths.

Consulting

Consulting Case Portfolio

Two consulting cases covering AI healthcare growth strategy and B2B professional-services client acquisition, from problem diagnosis to implementation roadmap.

• MyCardium AI: product and business model upgrading for an AI cardiac imaging startup.
• Apex Trinity: LinkedIn-led visibility strategy and Liverpool regional business-network activation.
• Built practical roadmaps, KPIs, and growth mechanisms for early-stage or relationship-driven organisations.

Investment Analysis

MindFly vs. Stats Perform Investment Analysis

A complete investment recommendation comparing two sports technology companies across value proposition, capabilities, strategic positioning, industry forces, moat, finance, and risk.

• Restores the original report sequence from executive summary to conclusion.
• Compares MindFly's immersive sports POV platform with Stats Perform's mature data and AI insights business.
• Explains why the recommendation prioritises MindFly under a higher-growth investment logic.

HRM

Bank Human Resource Management Internship

• Assisted performance-related documentation and data statistics for 300+ employees.
• Assisted staff allocation and coordination across five subsidiary branches.
• Supported head-office policy implementation and KPI tracking for branch HR and operations processes.
• Drafted SOP materials for branch-level workflows to improve consistency and execution clarity.
• Improved process efficiency and cross-branch communication.

Website Build

Restaurant Website Development

• Created clearer digital presentation for menu browsing, brand impression, and customer decision-making.
• Built a lightweight, responsive website structure suitable for local preview and future deployment.
• Organized menu content, page hierarchy, visual rhythm, mobile layout, and static-site assets.
• Created a more accessible digital menu and brand-facing website foundation for restaurant operations.

Education Support

Study-Abroad & Course Guidance

• Helped applicants structure personal statements and academic plans.
• Supported brainstorming, writing, polishing, and management-course learning.
• Used multi-round communication to clarify strengths and evidence.
• Helped applicants secure UK and Australian offers.